The Social Spotlight

It is a question we hear often. Is social media still worth it? Views are down. Algorithms change constantly. Engagement looks different from what it did a few years ago. And yet, social media remains one of the most powerful tools available to small businesses. Here is why. Social media builds trust before people ever reach out Most customers are not liking or commenting. They are watching, saving, and forming opinions. Social media acts as a living portfolio where people de

Hiring a social media team can feel overwhelming. What actually happens behind the scenes? How much involvement is required from you? And how does it all turn into real results? At Caroline Rosa Marketing, our process is built to support small businesses in a way that feels collaborative, clear, and sustainable. We start with strategy Every strong social presence begins with understanding your business. We look at your goals, your audience, your offers, and your capacity. Fro

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Why is Pinterest a good Marketing tool. Pinterest is primarily a visual platform, where users discover content t